For this week’s post I’d like to take a look at a poster I made for one of the trips the Keystone Art Society arranged, and discuss why I made some of the design choices I did!
This was a flyer that we printed on regular tabloid paper, hung around campus, and eventually took down and threw away once all the seats were booked. Sometimes your work is meant to be temporary, but that doesn’t mean it is not valid or doesn’t deserve the same amount of creative attention you’d give a more permanent project! I genuinely enjoy these types of assignments because they tend to be seen by more people. This one was done entirely in Adobe Illustrator.
Visual Hierarchy is the intentional arrangement of graphic elements in a way that implies importance. The first thing a viewer would see is the big “NYC BUS TRIP” in yellow, decorative text; if their interest is peaked they would then most likely then read “THE KEYSTONE ART SOCIETY” and recognize that this is a club event. The trip date is intended to be the next detail that is read, which leads them to the block of text that provides more specific information. “The trip is open to the public as well” was colored in order to hook the last bit of the viewer’s attention. The sign-up information is technically the least important element on the poster, because if they rest of the design functioned properly and drew them in then they will search for that on their own. This hierarchy of text is made purposefully, so that the general audience sees the most vital information first and moves on their way if a NYC bus trip doesn’t interest them.
The NYC skyline is of course one the most recognizable elements about the city, so including that at the very top is an obvious link to the destination. I created simple silhouettes of the Empire State building and the Chrysler building, and filled in the middle with some basic building and skyscraper shapes, each layer getting lighter as they went into the distance. The sun and the moon in the sky is meant to show that the trip lasts throughout the entire day, virtually sun up to sun down. The two lines that run through the “NYC” are meant to look like the painted lines on a road, or the decals of a coach bus, because the two circle elements towards the bottom are meant to be bus wheels! From afar I wanted it to look like the skyline was sitting on top of the bus, in order for the poster to be a summary of the whole offering we were making.
All in all, an informative poster can be more effective if you try to communicate through visual elements what you are also communicating through text!
Thank you for reading!